{"product_id":"free-zero","title":"FREE ZERO: Building Beauty Brand from ZERO - Cheat sheet","description":"\u003cp\u003e\u003cem\u003eFree digital guide (PDF)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eI had never worked a single day in the beauty industry. No investors, no formulation background — just a stem-cell scientist husband, a mountain of eggshells the food industry throws away, and a stubborn belief that sustainable shouldn't mean less effective.\u003c\/p\u003e\n\u003cp\u003eThis is the cheat sheet I wish someone had handed me before I started. No fluff, no theory — ten real moves that took us from a kitchen-table idea to Vicky En France.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside, you'll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFind the \"why\" that makes a brand worth building, before you touch a single product\u003c\/li\u003e\n\u003cli\u003ePair your idea with real science and credibility, early\u003c\/li\u003e\n\u003cli\u003eValidate a product with real people before you scale production\u003c\/li\u003e\n\u003cli\u003eBuild a brand around a philosophy people remember, not just a name\u003c\/li\u003e\n\u003cli\u003ePrice for the value you deliver instead of pricing from fear\u003c\/li\u003e\n\u003cli\u003eBuild community before you have a single customer\u003c\/li\u003e\n\u003cli\u003eProtect your energy for the marathon a real brand actually is\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho this is for:\u003c\/strong\u003e anyone starting a product or beauty brand with more conviction than experience — especially if you're building it alongside a full-time job, a young family, or a completely unrelated career.\u003c\/p\u003e\n\u003cp\u003eInstant download. No email required, no charge — just the playbook.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Vicky's Choices","offers":[{"title":"Default Title","offer_id":54029796802860,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/3088\/6956\/files\/Thumbnail-BeautyBrandFromZero_fe24de07-97d3-437a-9000-c0e2709b3847.png?v=1788768718","url":"https:\/\/vickyschoices.com\/products\/free-zero","provider":"Vicky's Choices","version":"1.0","type":"link"}